The mascot is also an important symbol of the Winter Olympics and an important carrier for disseminating the history, culture and humanistic characteristics of the organizer.
I believe everyone is familiar with the mascots of the Beijing Winter Olympics and Winter Paralympics.
Two "cute": Bing Dwen Dwen and Shuey Rhon Rhon.
They not only perfectly integrate Chinese cultural symbols with ice and snow sports, but also carry the new image and new dream of China in the new era.
The "ice" in the name of Ice Shield, which symbolizes purity and strength, is a feature of the Winter Olympics.
"Dwen Dwen" means honesty, health, liveliness and cuteness, which is in line with the overall image of the panda, and symbolizes the strong physique, tenacity and inspiring Olympic spirit of the Winter Olympic athletes.
The Winter Paralympic mascot "Shuey Rhon Rhon" was designed and created based on lanterns.
The Ruyi shape at the top symbolizes good luck and good luck; the continuous pattern formed by the dove of peace and the Temple of Heaven symbolizes peace and friendship; the decorative pattern is integrated into the traditional Chinese paper-cut art.
Snow, symbolizing whiteness and beauty, is a feature of ice and snow sports. Tolerance means tolerance, tolerance, communication and mutual learning. Fusion means fusion, warmth and mutual understanding.
Bing Dwen Dwen is a combination of panda image and ice crystal shell, reflecting the characteristics of winter ice and snow sports.
Pandas are recognized by the world as China's national treasures. They are friendly, cute and innocent.
The colorful halo on the panda's head is inspired by the "Ice Ribbon" of the National Speed Skating Stadium in the Beijing Winter Olympics.
An ordinary panda with an ice shell turns into an "ice shield escape", giving the world a warm baby.
"Did you buy 'Bing Dwen Dwen'?" This has almost become the most commonly used Spring Festival greeting in China since the opening of the 2022 Beijing Winter Olympics. Not only that, but even foreign stores specializing in Winter Olympics products are also facing a situation of "out of stock as soon as they are on the shelves".
"Bing Dwen Dwen" quickly became popular and became a veritable "top stream", gaining a large number of loyal fans around the world, which surprised the Beijing Winter Olympics mascot design team. Cao Xue, the team leader and a professor at Guangzhou Academy of Fine Arts, told China Youth Daily and China Youth Daily that he thought Bing Dundun would be loved by everyone, but he did not expect it to be so popular. will hoard. friends and relatives. "The reporter was pleasantly surprised to find all kinds of "Escape" in Cao Xue's office, and the only hidden "Escape" drawn from the blind box was Cao Xue.
As a cultural element, why choose pandas? Cao Xue said frankly, the purpose is very clear: to communicate with Westerners, you need to understand and enjoy. This time, the "Shield of Ice Shield" is different from all the pandas we have seen before, and it is also different from the mascots of previous Olympic Games. Because it has an ice shell, it is both good-looking and fun. No one thought the ice shield had a crust of ice. Very warm, the ice crystal shell does not interfere with its heat transfer.
From "Panpan" and "Fuwa" to "Bing Dwen Dwen", it is inheritance and innovation.
This "Ice and Snow Panda" from Lingnan, Guangzhou, behind its simple and cute image, embodies the innovative ingenuity of the design team of Guangzhou Academy of Fine Arts, and most of them have no ice and snow experience. As Cao Xue said, "Children who have never seen ice and snow may have extraordinary imagination and creativity in ice and snow sports and ice and snow." Use ice shells to "dress up" pandas and integrate into the National Speed Skating Hall. "Ice Ribbon" element. As a result, a futuristic mascot resembling an astronaut was born.
It can be said that the appearance of "Ice Shield" shows the world's high recognition of the design team's creation, and no one can reject "Ice Shield".
"Bing Dwen Dwen" triggered a panic buying boom. In this way, the public expressed support for the Winter Olympics.